But, by incorporating the story of an employee who feels a very personal tie to the impact of volunteerism, they wound up with a video that was heartfelt, inspiring, and completely authentic.
Launched in 1962 as an ice-breaking tug for the Polish Navy, she served on the Baltic and North Sea until 1987 when it was sold to a Maltese company.
A couple of years later she found berth in the Netherlands, where she cleared the ice off the channels until a sharp eye caught her in disrepair and decided to bring her to new life.
Today, as Project Hybrid 1962, she is being re-designed and re-engineered by a team of Italian Naval Architects and Interior Designers with the intent of bringing out her full potential as a luxury yacht while respecting the true nature of a tough old girl that sailed the roughest seas.
A timeless interior design, inspired by the most exquisite yachting tradition,
Finds its place within the steel bulkheads of an ice-grade tough hull.
Life on board beyond the standards: superior air treatment, sound and heat insulation guarantee silence and comfort comparable with larger yachts..
Perfect ergonomics, flawless visibility Complete navigation instruments, full surveillance, night view, total maneuverability and remotely controlledwing and stern stations. And a convertible captain’s cabin with bathroom for long crossings.
There’s no doubt about it video featuring employee stories is now a core part of employer branding strategy. With video content representing an estimated 74% of online traffic, incorporating it in your recruitment marketing is a must. So, what exactly makes video (particularly video that showcases employee stories) so powerful for employer branding?
Put simply, you give talent the opportunity to take an inside look at your company, your culture, your values, and your team. And, considering the fact that videos are far more engaging than written words and pictures, you’ll improve your chances of both capturing and retaining their interest. When it comes to what you should include in your employee stories, here at The Muse, we’re big believers in relying on the insights of your company’s biggest advocates: your people.
You might just be surprised by all of the different backgrounds and experiences that your employees bring to the table, and how powerful that can be for your employer content. Those nuggets can be transformed into employee storytelling videos that are compelling and completely authentic. The Secret Ingredient to Compelling Employee Stories That’s a word you’ll hear us say a lot when it comes to employee stories: authenticity.
After all, that’s the very point of giving your employees a platform and then amplifying their voices and experiences. You want to find those honest stories that are engaging on their own, and then identify how those fit with your employer brand. Remember, employee stories aren’t about crafting a detailed message or drafting a script to be recited. Instead, you allow people to bring their whole selves to the table, figure out how that fits within the framework of your brand, and then go from there.
This will result in a far more impactful video that truly captures what people love about working for your company. Who knows? You could hit on some things you would’ve never thought to mention on your own, and those messages from your existing employees will be far more relatable to candidates than a simple job description. 5 Examples of Authentic Employee Story Videos Need some added clarity on what makes for a powerful video? We’ve rounded up five examples from companies who showcased their employees stories and knocked their own videos out of the park. 1. Enterprise Holdings: How One Woman’s Personal Struggle Inspired Volunteerism at Her Company
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